Xpress Money, IBBL launch a mega consumer promotion

Xpress Money, one of the leading money transfer brands, launched a Mega Consumer Promotion in association with its partner Islami Bank Bangladesh Limited (IBBL), says a press release. This is one of the largest consumer promotion campaigns to have ever been launched in the country; the campaign commenced on September 15, 2013 and will last till October 14, 2013 culminating with  Eid– ul – Azha. This campaign will be active for a month across 280 branches of IBBL in Bangladesh for Xpress Money customers remitting money to the country. The Mega Consumer Promotion campaign will give the beneficiaries a chance to win 30 deep refrigerators, one each day during the promotion. Through an electronic draw, Masud S/o Shobhan Mridha who had received remittance from Zinzira branch of IBBL on September 15 was the first winner to win a refrigerator. The draw was conducted by Shamim Iftakhar, country manager - Bangladesh, Xpress Money, Mr. Mohammad Abdul Mannan, MD, IBBL, Mr. Md. Mahbub ul Alam, DMD and head of IBW, and other high officials of Xpress Money and IBBL.Speaking about the campaign, Mr. Shamim Iftakhar, Country Manager - Bangladesh, Xpress Money said, “We expect a surge in remittance during the festival of Eid - ul – Azha and therefore intend to make this festival special for our customers. At Xpress Money, we innovate to enhance the experience of customers transacting with our brand. We are happy to host a consumer promotion of this magnitude, with the enduring support of our trusted partner IBBL.” Mohammad Abdul Mannan, MD, IBBL said, “IBBL works closely with leading international money transfer operators like Xpress Money, which enables Bangladeshi expats to send their hard earned money back home. Our ongoing Eid-ul-Azha promotion and other such consumer driven promotions that we organize, is our endeavor to promote remittances through formal channels and thus strengthen the Bangladeshi economy and establish it as a sovereign nation in the world.”